Kaelan Ashford-Jones' 20, has been named to Sports Business Journal's prestigious "New Voices Under 30" list. This honor celebrates rising leaders in the sports industry, and Ashford-Jones has earned his spot through his exceptional work as a Creative Strategist in the Commissioner’s Office of Major League Baseball (MLB).
Since joining MLB, Ashford-Jones has made significant contributions to the league’s cultural initiatives. His innovative strategies have amplified MLB’s visibility by fostering collaborations with creators and influencers. By shaping partnerships with diverse talents, Ashford-Jones has spotlighted the stories of both the league and its players, helping MLB engage with a broader, younger, and more diverse audience.
A critical part of Ashford-Jones' work has also been highlighting MLB's efforts in youth baseball and softball. His commitment to expanding access to these sports has supported the growth of youth participation, particularly in underserved communities, ensuring that the next generation of players sees themselves reflected in America's pastime.
One of his standout achievements was his role in bringing the MLB at Rickwood Field marketing campaign to life. The campaign, which paid tribute to the legendary Willie Mays and honored the rich legacy of the Negro Leagues, was not only a celebration of baseball history but also a catalyst for positive change in Birmingham, Alabama. Ashford-Jones’ contributions helped create a meaningful connection between MLB's past and its future, while leaving a lasting impact on the local community.
Reflecting on his journey, Ashford-Jones says, "Being recognized by Sports Business Journal is an incredible honor, but it's just the beginning. My work is about amplifying voices that often go unheard in the world of sports, and I look forward to continuing to build bridges between baseball, culture, and community."
From excelling on the baseball field at Morehouse to now making waves in the professional sports business world, Kaelan Ashford-Jones exemplifies the leadership, creativity, and dedication that define a Morehouse Man. As he continues to elevate MLB’s cultural footprint, we celebrate his accomplishments and look forward to seeing how he will continue to reshape the world of sports.