Peloton and Beyoncé to Partner with MorehouseNovember 10, 2020
ATLANTA—Peloton, the world’s leading interactive fitness platform, and GRAMMY® Award-winning global entertainer and entrepreneur, Beyoncé, are partnering with Morehouse College to promote healthy lifestyles by gifting students a complimentary two-year digital membership to online fitness classes rooted in the celebration of music.
The launch of the collaboration with Beyoncé, the most-requested artist by Peloton’s global community of more than 3.6 million members, commemorates Homecoming season, which most HBCUs celebrated virtually this year. As part of the collaboration, students at 10 participating HBCUs will soon receive a Peloton Digital Membership that will allow them to use the Peloton app to learn yoga, meditate, and improve their overall strength and physical conditioning at home while they listen to music that will inspire them to get fit. Peloton’s library of live online streaming and recorded exercise classes can be accessed on laptops, mobile devices, tablets, and smart TVs.
The Peloton partnership is being coordinated by the Morehouse College Office of Institutional Advancement in conjunction with the generous support of Beyoncé, a philanthropist and music icon.
“Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys,” said Beyoncé. “I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way. I’m proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens.”
Morehouse students will soon be able to download the Peloton app to develop a personalized exercise plan or choose from Peloton’s vast menu of virtual classes that will have them running, jumping, kicking, cycling, stretching, and lifting weights in their living rooms and basements. Peloton’s on-demand classes range in length and intensity, challenging users to build their endurance as they increase the difficulty level of each workout. Students can take classes virtually with their classmates and establish an online HBCU fitness community
The nine remaining schools also receiving Peloton Digital Memberships include: Bennett College, Clark Atlanta University, Grambling State University, Hampton University, Howard University, Morehouse School of Medicine, Spelman College, Texas Southern University, and Wilberforce University. Additionally, Peloton will build on its relationship with Morehouse to pursue long-term recruiting partnerships at both the internship and undergraduate levels.
“Beyoncé’s commitment to empowerment and artistic expression is an inspiration to the entire Peloton community,” said Peloton’s Head of Music Gwen Bethel Riley. “It is a privilege to be able to work closely with her and her extraordinary team to broaden access to our platform and collaborate on incredible offerings we think our members will love.”
Monique Dozier, vice president of Morehouse College’s Office of Institutional Advancement said the gift will help to improve the physical and emotional well-being of students as they learn remotely at home during the pandemic.
“I would like to thank Peloton and Beyoncé for their generosity in providing this important opportunity that will give our students access to high-quality fitness instruction and outstanding music at their fingertips,” said Dozier. “Many of our students cannot afford local gym memberships because they live in households with an income of $40,000 or less. This donation will make it easier for them to maintain a healthy lifestyle as they pursue their degrees.”
Peloton is the leading interactive fitness platform in the world with a loyal community of more than 3.6 million Members. The company pioneered connected, technology-enabled fitness, and the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, and media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, and world-class streaming digital fitness and wellness content, creating a product that its Members love. The brand's immersive content is accessible through the Peloton Bike, Peloton Tread, Peloton Bike+, Peloton Tread+, and Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Apple TV, Fire TV, Roku TVs, and Chromecast and Android TV. Founded in 2012 and headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada and Germany. For more information, visit www.onepeloton.com.
About Parkwood Entertainment
Parkwood Entertainment is a film and production company, record label and management firm founded by entertainer and entrepreneur, Beyoncé in 2010. With offices in Los Angeles and New York City, the company houses departments in music, film, video, live-performance concert and production, management, business development, marketing, digital, creative, philanthropy, and publicity. Under its original name, Parkwood Pictures, the company released the film Cadillac Records (2008), in which Beyoncé starred and co-produced. The company has also released the films Obsessed (2009), with Beyoncé as star and executive producer, the winner of the Peabody Award for Entertainment, Lemonade (2017), the Emmy Award-winning Homecoming: A Film By Beyoncé (2019), which documents Beyoncé’s history-making performances at the Coachella Valley Music & Arts Festival in 2018, and Black Is King (2020). Parkwood Entertainment produced The Mrs. Carter Show World Tour (2013-2014), The Formation World Tour (2016), and the aforementioned “Homecoming” performances at Coachella (2018), and co-produced the ON THE RUN Tour (2014) and ON THE RUN II Tour (2018).
“Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys ... I’m proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens.”Beyoncé