Morehouse Motors is shifting into high gear. Under the leadership of the club’s President Jibri Wright ’27, Morehouse Motors has officially become a partner of Fuel Fest 2025—a nationally recognized automotive festival that celebrates car culture, music, art, and social impact. The partnership comes after Wright successfully pitched a student-led proposal to the Fuel Fest organization, marking a groundbreaking moment for the club and for Morehouse College.
This strategic collaboration accelerates the mission of Morehouse Motors: to fuse car culture with student leadership, entrepreneurship, and community uplift. The partnership will open doors for hands-on student experiences in event planning, media production, service, and corporate sponsorship engagement.
“With this partnership, we’re not just showcasing cars—we’re showcasing purpose,” said Wright. “Fuel Fest is about culture, creativity, and community. That’s what Morehouse Motors is all about.”
The collaboration is also a major milestone for Fastlane.tm, the automotive lifestyle brand co-owned by Wright. Both platforms—Morehouse Motors and Fastlane.tm—will be key vehicles to influence and engage the Morehouse community through this partnership.
Fuel Fest, known for combining high-performance vehicles, racing exhibitions, celebrity appearances, and live music, will now also feature student-led activations designed by Morehouse Motors. Thanks to this new partnership, festivalgoers will experience a curated series of events that include:
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Car shows with a cause
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Student entrepreneurship showcases
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Community service opportunities
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Interactive media and entertainment activations
This movement wouldn’t be possible without the support of forward-thinking sponsors like Mercedes-Benz of Buckhead, as well as champions of student innovation such as Jason Andrew Reeves and Toni Graham, whose hospitality and mentorship helped bring the vision to life.
“Your belief in our mission marks the beginning of a powerful collaboration,” Wright added.
The road ahead is full of possibility. As Fuel Fest 2025 approaches, Morehouse Motors is already in motion—building out plans for immersive experiences that will connect students, car lovers, entrepreneurs, and changemakers.
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Student Success